Our Story
Built on
self-expression.
UBU exists because big fashion was selling a name, not a feeling. So we made our own standard.
Harold Sims III started UBU in 2022, after years of making jewellery and a career he'd already retired from. He loved great design, but he didn't love what the big fashion houses charged for it, or how little of that price went into the product.
So he began drawing frames of his own. Each one went from a sketch to a blueprint, then to samples, testing and a small production run. The first pairs sold hand to hand at Dallas craft shows, and people kept coming back for more.
Today that work is the Private Collection: limited-run eyewear for people who want to stand out, punch above their weight and feel proud of what they paid for.
U·B·U
You Being You. Expression Unlimited.
Mission
To make a product that brings real pride of ownership, open to anyone who wants to be part of the movement.
Vision
To set the standard in eyewear, where people feel the value of what they bought and are proud to pay for it.
What we stand for
Individuality
Wear what says something about you, not about a logo.
Quality
Hand-finished materials that last for years.
Luxury within reach
Designer quality at a price anyone can be proud of.
Our own lane
We don't compete. We set the standard and stay true to it.
Five frames · Fifty of each
Find the frame that's you.
Every pair is limited, hand-finished and $99. When a run is gone, it's gone.